Why Modi's Mann ki Baat Fails to Resonate with the Public

Prime Minister Narendra Modi's Mann ki Baat (MKB) has faced a rare backlash recently, as evidenced by overwhelming negative reactions on YouTube. The show, which aims to inform and educate the public, has instead garnered continuous dislikes and criticism from the public. This article explores the reasons behind this disappointing reception and what Modi Ji can do to improve.

The Unpopular Program

Modi Ki Baat: The Rationale

Primarily aired by All India Radio Door Darshan and broadcasting on various private channels and online platforms, Mann Ki Baat has been designed as a monthly talk show. The original purpose was to address key issues and educate the public. However, recent episodes have garnered widespread criticism.

One of the primary criticisms is the show's lack of clear policy announcements and relevance. According to many viewers, the show often fails to address pressing issues affecting the public. For example, there was no mention of the students protesting the JEE-NEET entrance test on September 13, despite the Supreme Court dismissing their pleas.

The Bourgeoisie Criticism

Another reason for the show's unpopularity is the exalted status and image of the Prime Minister. Many argue that Mann Ki Baat is an attempt to appeal to the upper caste and elite rather than the everyday working-class Indian. A comment on social media, ldquo;No one wants to listen to an uneducated crook. They have better things to do. He himself holds a fake M.A. degree, so what example is he setting?rdquo; sums up this sentiment.

Public Expectations and Realities

The public dissatisfaction with Mann Ki Baat is also rooted in the increasing expectations and the real-world issues people face. The vaccination drive and the oxygen shortages have compounded the frustration. The question is, why are people not heard on a platform given by such an influential leader?

Alternative Listening Options

Many Indians, especially the younger generation, prefer to listen to Radio Jockeys (RJs) or YouTube content creators rather than Mann Ki Baat. These alternative platforms offer more relatable entertainment and information, catering to diverse audiences and needs. The popularity of RJ content underscores the public's desire for a more accessible form of communication.

Conclusion and Suggestions for Improvement

It is clear that Mann Ki Baat is facing significant challenges in resonating with the public. To improve the show, Modi Ji should:

Aim for more policy discussions with scholars and experts, rather than political figures. Address real-world issues and provide solutions that are immediately actionable. Engage with the public directly through digital communication platforms to gather feedback. Regularly review and adjust the content to meet the needs and expectations of the audience.

Only by addressing these shortcomings can Mann Ki Baat return to its intended purpose of informing and educating the public. The public, in turn, must be encouraged to participate in conversations that impact their lives directly.