Why Are Coffees So Large in the US?

When it comes to coffee sizes in the United States, many people are familiar with the habits and norms surrounding their consumption. Some might find American-sized coffee servings to be smaller or larger than what they are used to, but for most Americans, this is the norm.

The Role of Portability

One of the primary reasons for the large coffee servings in the US revolves around the concept of portability. Unlike in some other countries where coffee is often served in small cups and cannot be refilled, American coffee culture allows for easy refills and takeout options. This means that coffee shops often serve larger quantities to accommodate customers who want to carry their drinks with them.

Facilitating Refills and Convenience

Many restaurants in the US offer refills on coffee, making it more convenient for customers to have large servings that can last throughout the day. This convenience often translates into larger initial servings being served, allowing customers to enjoy their coffee for longer without needing to visit the coffee shop multiple times.

Consumerism and Supersizing

The principles of consumerism have also played a significant role in the trend of supersizing everything, including coffee. Companies are often focused on increasing profits through the sale of larger products. In the case of coffee, providing larger servings can attract more customers and drive additional purchases. Furthermore, larger cups often make it easier for people to purchase multiple drinks, which can lead to increased revenue for the business.

The Perspective of a Non-American

For those who are not American, the large size of coffee servings might seem excessive or even unnecessary. Personally, I find American coffee cups to be on the smaller side and often bring my own travel mug to get larger servings. A 34 oz mug, or what I consider a large size, provides enough warmth and coffee for my needs.

Conclusion

The size of coffee servings in the US is influenced by a combination of factors, primarily centered around portability, consumerism, and the convenience of refills. While some might appreciate the flexibility and ease of having larger servings, others might find them to be over-sized. In either case, understanding this cultural norm is essential for both locals and visitors alike when navigating coffee culture in the United States.