The Story Behind Crayola Crayon Colors: From Rainbow Shades to Custom Matches

Crayola crayons, a beloved brand for generations, have captured the hearts and creativity of children around the world. From the 1950s onwards, these colorful sticks of wax have become an iconic part of childhood. In this article, we delve into the history and story behind the colors chosen for Crayola crayons, exploring how they have evolved over time and the process behind creating custom color matches.

Ancient Beginnings and the Rainbow Palette

For those of us who are reminiscing, Crayola crayons have been a staple in households since the 1950s. As a child, I remember the colored boxes that adorned our living rooms, filled with rainbow shades that captured a child's imagination. Back then, the original palette consisted of just seven rainbow colors. But over the years, the selection of colors grew, allowing the possibilities of creative expression to expand.

From Limited to Infinite Choice

Each crayon in those early big boxes was unique, featuring distinct and vibrant hues. There were whites, blacks, and two shades of grey, alongside a range of yellows, lavenders, lilacs, purples, and even magentas. The variety might seem limited today, but it perfectly suited the needs and preferences of young artists. As the years went by, the palette expanded significantly. Just ask, and Crayola would customize a color match to suit any specific hue.

The Evolution of Color Selection

Over the decades, the process of selecting crayon colors has evolved from a simple rainbow palette to a highly intricate and sophisticated one. In the 1960s, Crayola introduced new shades to cater to different interests and creative trends. The introduction of metallic colors like gold and silver in the 1970s was a game-changer, adding a touch of glamour to the crayon collection.

The Science Behind Color Mixing

So, how are these vibrant colors created? Color mixing is a fundamental part of the crayon manufacturing process. Each crayon is made from a blend of pigments, binders, and oils. These components are carefully selected and mixed to achieve the desired shade. The colors are then encased in a sturdy wax shell, ensuring durability and easy application.

Custom Color Matches

While the rainbow colors were a great start, the demand for unique and custom shades has led to the development of the custom color matching system. This system allows artists and crafters to request specific hues that are not available in the standard palette. Crayola’s color experts use a combination of digital and physical methods to create these bespoke shades. Clients can provide references, such as paint samples or photographs, and the experts work tirelessly to match the exact tone.

Conclusion

Crayola crayons have come a long way since the 1950s. From the simple rainbow palette to the extensive range of colors available today, the brand has embraced the evolving trends and needs of its young customers. The process of color selection and mixing is a fascinating blend of art and science, ensuring that every crayon brings joy and creative freedom to the artists who use them. Whether you're a child or a seasoned artist, Crayola crayons continue to inspire and captivate with their vibrant hues.