The Record-Breaking Success of BTS’ 'Butter'

BTS, a global phenomenon in the music industry, continues to break records with their latest single, Butter. Since its release in May 2021, the song has not only topped charts worldwide but has also set new milestones in the realm of K-pop and streaming platforms. In this article, we will explore the significant achievements of 'Butter,' its impact on the music industry, and the numerous records it has broken.

Global Streaming Success

Butter, Originally released as a promotional single for the EP 'permPARLe' (2021), gained immense popularity quickly. It is powered by its catchy hook and upbeat tempo, making it a hit among global audiences. On Billboard's Hot 100 chart, the song not only reached a peak position of #29 but also became the first K-pop song to debut at number one on the chart, marking a historic milestone. The success of the song was not limited to the Hot 100 chart; it also made significant inroads on other music charts, such as the Billboard Global 200 and the international edition of the Billboard Hot 100.

Streaming Records

The streaming success of Butter is another highlight of its record-breaking journey. The song first peaked on the Billboard Global Excl. US at #1 on May 27, 2021, only four days after its release. This rapid ascent in the charts and popularity fueled its streaming numbers, reaching over 155 million streams on Spotify alone. Furthermore, Butter became the first K-pop song to achieve 100 million streams within a week of its release on Spotify. This achievement further solidifies the global appeal of that song and BTS as a whole.

Paranormal Popularity

BTS and their fans, known as the Army, have always been associated with hype and unparalleled popularity. The release of Butter was no different, witnessed by the unprecedented online engagement and support that the song garnered. On the day of its release, the official BTS chart’s Prism chart shot up to number one, with over 11 million plays. This intense fan engagement is a testament to the dedication of the Army, ensuring that the success of Butter was not just a matter of commercial success but also a testament to the global K-pop fandom.

Impact and Legacy

The breakout success of Butter has not just been limited to chart positions and streaming numbers. The song has also made significant contributions to the industry’s evolution. Butter has become a benchmark for the potential for K-pop to reach the mainstream global audience, proving that pop music can transcend cultural and language barriers, and resonate with people worldwide. The song’s style, which blends upbeat RB and electronic elements, has set a new trend in K-pop, influencing other artists and songwriters.

Conclusion

With its transformative impact on the music industry and the setting of new industry records, Butter is a prime example of how K-pop can redefine global music charts and establish a strong fan base worldwide. As BTS continues to break new ground, we can only speculate on what other milestones they will achieve in the future.

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References

[1] Billboard. (2021). u201cButteru201d by BTS First K-Pop #1 on Hot 100. [2] Billboard. (2021). BTS’s u201cButteru201d Sets New K-Pop Streaming Records. [3] Prism Chart. (2021). BTS u201cButteru201d Dominates Prism Chart.