Do We Ever Escape Advertising's Grip?

Advertising is omnipresent and will continue to be as long as different companies strive to sell similar products or services to the same audience. Despite our best efforts, it's hard to escape its influence.

If you try to avoid it, you'll find yourself paying for TV and seeing an increase in prices of your magazines, many of which might go out of business. Therefore, it is essential to understand the secrets of effective advertising if you want to get a greater response and increase overall profitability for your business.

The Power of Headlines

Headlines have a significant impact on the buying decisions of consumers. In fact, 75% of purchasing decisions are made based on the headline alone. These headlines work because the writer 'lifts' words and phrases from the subconscious chatter in our minds, resonating deeply with people.

Research in the field of psychology suggests that when people read headlines that resonate with their thoughts and feelings, they feel compelled to keep reading. This phenomenon is explored in depth by David Garfinkel's 'Advertising Headlines That Make You Rich,' where he discusses the power behind powerful headlines.

Identifying Effective Headlines

One proven headline for internet marketing, found on the website associated with my profile, is:

P.S.: Be a hero to your friend by sharing this post!

This headline not only entices the reader to share the content but also makes them feel good about doing so, increasing the likelihood of engagement and interaction.

Real-Life Examples of Advertising Effectiveness

Consider this: If you have a cold, you'll likely watch or read advertisements for cold medicine. If you have hemorrhoids, you'll most definitely check out ads for products like Preparation H. No matter how hard you try to remain 'unaffected' by advertising, the truth is that it works. It's designed to catch your attention and influence your purchasing decisions.

Call to Action

If you need more information or assistance with advertising strategies, feel free to contact R.M. Barrows Advertising at 650-344-4405, available from 9am to 6pm Pacific Daylight Time.