Selecting the Right Speaker Bureau: A Comprehensive Guide
The decision to work with a speaker bureau is a significant one, especially given the competitive nature of the market. Speaker bureaus play a crucial role in connecting knowledgeable experts with events where they can share their insights and expertise. However, with a limited number of these organizations in the world, the process of choosing the right one can be daunting.
The Importance of Matching Goals and Needs
Before engaging with any speaker bureau, it is essential to ask yourself some critical questions:
Who are my target audiences? How can my expertise contribute to these events? Who is likely to find my content appealing?If you feel you have unique knowledge or a compelling message that can motivate and inspire your audience, you should seriously consider working with a speaker bureau.
Research and Relationship-Building
The initial steps to finding the right speaker bureau involve extensive research and a willingness to build relationships. Here are some key steps and tips:
Google Search and Submission: Begin your search by conducting a Google search for potential speaker bureaus that cater to your niche. Submit your promotional materials to these bureaus and request a brief call to discuss your suitability for their roster. Follow Up: Persistence is key. Companies that handle highly sought-after topics might initially decline your submission. However, if you think deeply enough, you might come up with new ideas that resonate with your target audience. Phone Calls and Networking: After submitting your materials, contact the bureaus to follow up. Spend time on the phone with the representatives to get to know them better. Ask about the most popular topics within the bureau and see if they match your expertise.Understanding the Market and Your Role
Understanding the speaker bureau market and your role within it will help you make a more informed decision:
Relevance and Expertise: Although some of the more established bureaus might seem less flashy, they are renowned for their strong relationships and geographic expertise. It is crucial to have very specialized expertise to establish yourself within these bureaus. Speaker Portfolio and Content: Larger audiences often demand presentations that are more motivational in nature, moving from specific to more general content as you gain recognition. Always aim to align your content with the needs of your target audience. Target Sites and Visibility: While targeting highly visible sites can be beneficial, it is equally important to understand that often, these bureaus thrive on a diverse portfolio of speakers. Ensure your submission reflects your unique value proposition.Conclusion
Choosing the right speaker bureau is not just about finding a place to showcase your expertise; it is about aligning your goals with the bureaus' mission and audience. By following the steps outlined above, you can significantly increase your chances of success. Remember, it is a process of research, relationship-building, and continuous effort to find the perfect fit.