Selecting an Active Account for Keyword Research in Google Ads Keyword Planner
Google Ads Keyword Planner is a powerful tool for enhancing your digital marketing efforts by identifying potential keywords and estimating their performance. However, to effectively utilize this tool, it’s crucial to select the correct active account. This guide will walk you through the process step by step, ensuring you can seamlessly access and manage your keyword research.Step-by-Step Guide to Selecting an Active Account in Google Ads Keyword Planner
Step 1: Sign In to Your Google Ads AccountFirst, you need to sign in to your Google Ads account. Visit the Google Ads website and log in with your Google account credentials. This ensures that you have access to the necessary tools and features.
Step 2: Navigate to Keyword PlannerOnce logged in, move to the “Tools Settings” menu, located in the upper right corner. Click on the wrench icon and select “Keyword Planner” under the “Planning” section. This will take you to the Keyword Planner interface where you can explore keyword research and planning tools.
Step 3: Choose Your Active AccountIf you have multiple Google Ads accounts linked to your Google account, select the one you wish to work with. You can find the account switcher at the top of the page. Click on it and choose the active account that you want to conduct keyword research on. This step is essential to ensure that all subsequent actions are performed in the right account context.
Step 4: Access Keyword Research ToolsAfter selecting the desired account, you should have full access to all Keyword Planner tools. You can now perform keyword research, get historical statistics, and forecast traffic for your chosen account. This step involves entering relevant keywords, URLs, or phrases to discover new keyword ideas, estimate their performance, and plan ad campaigns effectively.
Step 5: Start Using Keyword PlannerBegin using Keyword Planner by entering relevant keywords, URLs, or phrases. This will help you discover new keyword ideas, estimate keyword performance, and plan your ad campaigns effectively. The tool provides a wealth of information that can significantly enhance your marketing strategies.
Ensuring Proper Account Permissions
To avoid issues with accessing or managing your Google Ads account, it’s important to check your account permissions. If you encounter any difficulties accessing Keyword Planner for a particular account, follow these troubleshooting steps: Verify that you have the appropriate permissions to access and manage the Google Ads account you want to work with. Check your account settings to ensure that you have the necessary permissions. Contact your account administrator if you continue to face issues. They can help grant you the required permissions or provide support.Conclusion
Selecting the correct active account in Google Ads Keyword Planner is a straightforward process once you understand the steps involved. By following the guidelines above, you can effectively use the tool to enhance your keyword research and improve the performance of your ad campaigns. Remember to keep an eye on your account permissions to ensure smooth operation.Frequently Asked Questions (FAQs)
Q: Can I perform keyword research in multiple Google Ads accounts simultaneously?A: No, Keyword Planner allows you to perform research only in the active account you have chosen. To switch between accounts, you need to select a different active account in the account switcher.
Q: How often do the Keyword Planner tools update the historical data?A: The historical data in Keyword Planner is updated weekly, so you can rely on reasonably accurate estimates for your keyword performance.
Q: Can I use Keyword Planner for both search term and display network campaigns?A: Yes, Keyword Planner provides data for both search term and display network campaigns. You can use it to research and plan keywords for both types of campaigns effectively.