Revolutionizing the Menu: Top Predictions for the Restaurant Industry in 2021
Technological advancements are transforming the way people find, order, and dine at restaurants today. As the consumer journey becomes increasingly digital, it's crucial for the restaurant industry to adapt to these changes to stay competitive. This article explores the top trends and predictions for the restaurant industry in 2021, focusing on how technology is enhancing the dining experience.
Top Restaurant Industry Trends Predictions 2021
The Menu on Tablet
One of the most promising trends in the restaurant industry is the use of tablets as menus. Tablets are gaining popularity across all restaurant styles, from casual dining to fine dining. By placing menus on tablets, restaurants can elevate the customer experience. Servers can focus on providing personalized service, answering questions, and recommending dishes, freeing up time spent on less engaging tasks. This transition not only streamlines the ordering process but also enhances guest satisfaction.
The Virtual Sommelier
The integration of advanced technology into the restaurant experience can also be seen in the implementation of a 'virtual sommelier.' For those navigating a wine list, the integration of this digital assistant can make the selection process easier and more enjoyable. The virtual sommelier can guide diners through the selection with tasteful recommendations, price guidance, and information about the winegrowers. This technology not only enhances the dining experience but also promotes a more sophisticated and personalized service for customers.
The Connected Table
Communicating technology in the restaurant space is also evident in the introduction of the connected table. Although the adoption of this technology remains relatively low, it is highly appreciated by both restaurateurs and customers. Beyond the practical benefits, a connected table transforms the dining experience by offering entertainment options. During peak hours, it can help manage waiting times, while also appealing to families with children. Up-to-date maps, news, and even video games can be accessed on the table, making the dining experience more interactive and engaging.
Order and Payment Terminals
Major chains such as McDonald's and Brut Butcher are already adopting order and payment terminals. These self-service kiosks allow customers to order and pay for their meals independently, reducing wait times and providing a more convenient and efficient dining experience. This technology complements click-and-collect and online ordering services, enabling restaurants to cater to online shoppers and those who prefer to order ahead of time. Not only does this benefit customers who want to minimize in-person interaction, but it also benefits the restaurant by improving efficiency and speed.
Dematerialized Payment
Another significant trend in the restaurant industry is the shift towards dematerialized payment methods. Traditional payment methods, such as cash, checks, and splitting bills, can be time-consuming and less convenient for customers. Modern payment solutions, particularly mobile payment apps, can significantly enhance the payment process. Customers can now pay directly from their smartphones, eliminating the need to search for cash or share bills. This technology makes dining out more convenient and leaves customers with a positive dining experience.
In conclusion, the restaurant industry is undergoing a digital transformation that is redefining the dining experience. From tablets as menus to virtual sommeliers, connected tables, self-service kiosks, and digital payments, technology is playing an increasingly important role. As these trends continue to evolve, they will not only enhance the customer journey but also provide restaurants with new growth opportunities and revenue streams.