Revolutionizing Property Management: Essential Web Services Every Manager Should Know

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Property management is a complex, multifaceted task, but the right web services can streamline the process and improve efficiency. In this article, we will explore some of the most useful web services available to property managers, aiding them in everything from marketing to payment collection and resident communication.

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Effective Marketing Tools

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Marketing is a critical aspect of property management, and the right tools can significantly enhance your reach and visibility. One such tool is MLS Rental sites. These sites allow property managers to list their properties, ensuring maximum exposure to potential tenants. Another valuable service is Appfolio, which can feed your listings to various platforms, increasing your online presence and attracting more applicants.

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For those seeking detailed information, Housing Data Systems, RealPage, and Yardi Voyager offer robust solutions. RealPage, in particular, is gaining traction due to its user-friendly interface and comprehensive features, such as linking purchase orders to invoices and back to work orders. Yardi Voyager, while still a solid choice, may show signs of age as its longer in the market. RealPage's acquisition of other applications like Compliance Depot and MyNewPlace adds to its appeal for property managers.

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Streamlining Payment and Application Processes

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Paying rent or other fees online can be a hassle for both tenants and property managers. offers a seamless solution by allowing tenants to pay directly through their platform. This service is free for property managers and landlords, making it an attractive option. Additionally, Yardi and RealPage provide powerful tools for managing rental applications and conducting credit checks, ensuring that only qualified tenants are selected.

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For easy marketing and website creation, is an excellent choice. This platform integrates with accounting software and updates your website with real-time availability, saving you valuable time. In situations such as handling urgent repairs, such as a leaking roof in unit 121, this real-time update is invaluable.

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CRM Software and Resident Portal Solutions

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Customer relationship management (CRM) is essential for property managers looking to maximize lease conversions and efficiently track prospects. LTS Lead Tracking Solutions and Lead2Lease are two top CRM software options that are worth considering. These tools can help you stay ahead of the competition and manage your leads effectively.

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In terms of resident portals and concierge services, BuildingLink stands out as a personal favorite, despite its high cost for non-luxury properties. As these services become more affordable, they will likely become the standard in the industry, even for more modest apartment complexes.

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When it comes to posting availability, Craigslist remains a critical platform, despite its cumbersome user interface. However, the public's perception of Craigslist as the go-to site for finding deals still makes it a necessary tool for property managers. While other sites like Zillow or may offer better search features, Craigslist's extensive user base cannot be ignored.

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Finally, for tenants looking to pay rent or application fees, is the go-to site. Known for its best interface and reliability, it is the only site managers need to be aware of for accepting payments. This streamlined process ensures a better and more convenient experience for both landlords and tenants.

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In conclusion, the right web services can significantly improve the efficiency of property management. From marketing to payment collection and resident communication, the tools mentioned in this article can help property managers achieve their goals more effectively. Stay informed and embrace technology to enhance your property management operations.