Persuasive and Reminder Advertising: Definitions, Examples, and Writing Techniques

In today's competitive market, understanding the nuances between persuasive and reminder advertising can significantly enhance a company's marketing effectiveness. This article will delve into the definitions of these advertising strategies, provide examples, and offer valuable writing techniques for effective ad copy.

Persuasive Advertising

Definition: Persuasive advertising aims to convince potential customers to choose a specific product or brand over competitors. It typically highlights the benefits, features, and unique selling points of a product, often appealing to emotions, desires, or social status.

Examples:

Luxury Cars: Ads for brands like Mercedes-Benz or BMW often emphasize performance, prestige, and lifestyle, appealing to consumers' desires for status and quality. Health Products: A commercial for a weight loss supplement might feature testimonials from satisfied customers emphasizing how the product changed their lives and improved their health.

Reminder Advertising

Definition: Reminder advertising is designed to keep a brand or product top-of-mind for consumers who are already familiar with it. It doesn't aim to convince new customers but rather to remind existing customers of the product's availability or reinforce brand loyalty.

Examples:

Coca-Cola: Seasonal ads that feature the brand's iconic logo and imagery, like its Christmas campaigns, serve as reminders of the product's presence and evoke nostalgia. Insurance Companies: Ads that simply state "We're here when you need us" remind existing customers of their policies and encourage them to maintain their relationship with the brand.

Attention-Grabbing Advertising: Techniques and Tips

While persuasive and reminder advertising play crucial roles in a comprehensive marketing strategy, creating effective ad copy is an art and a skill. Writing a good ad copy involves a few key steps to ensure it stands out and commands attention.

Step 1: Make Your Benefits Stand Out

One common mistake in ad copy is failing to highlight the benefits of the product or service. Instead of simply stating features, focus on the benefits that resonate with your prospects. For example, instead of saying:

We have 4 classy designs to choose from

You can write something like:

Choose to look stunning, sexy, happy, or professional with our range of designs

Step 2: Tell a Story in Your Ad Body

Retaining a prospect's attention quickly is crucial. One effective way to do this is by telling a story. This could be about yourself, a friend, or an experience. The key is to relate to your audience and make the story relatable. For example:

Imagine, for a moment, that you want to impress your boss at work, feel confident during your next big date, or nail that job interview. Our range of classy designs can help you do just that. Each design is not just an outfit; it's a story waiting to be told.

Step 3: A Strong Call to Action (CTA)

The hardest part of advertising is often the call to action (CTA). However, it doesn't need to be complicated. Simply encourage your readers to take action as if you were telling a friend. For instance:

No, really! People don't like to be sold, but they do like to buy. Just like your friend might tell you, 'You should really check out these designs because they can truly transform your confidence and style.'

Turning words into emotional motivators is one of the greatest persuasive advertising techniques. Now, take these steps and put them into action right away. Plan your campaigns thoroughly, and see the difference in your engagement and conversions!