Navigating the Challenges of Being a Personal Shopper at a Cannabis Dispensary: A Polite Approach
Working at a cannabis dispensary involves more than just retail sales; you often find yourself acting as a personal shopper for your customers. However, sometimes the customer base and the vast array of products can make this role overwhelming. Here, we explore how to handle the challenge of personal shopping while maintaining polite and cooperative interactions with customers.
Understanding the Role
As a salesperson at a cannabis dispensary, you are expected to guide customers through the selection process, much like a personal shopper. While regulars might become familiar with your selections, new customers often need thorough assistance. This is because the products offered at a dispensary can be quite diverse, and understanding them requires specialized knowledge and guidance.
Effective Strategies
1. FAQ Sheets
If you frequently find yourself answering the same questions, consider creating a Frequently Asked Questions (FAQ) sheet. This sheet can be given to customers at check-in or available on the dispensary's website. Once you've created the FAQ, it serves as a reference for both you and your customers, reducing the need for repetitive explanations.
2. My Three Favorites
Demonstrate your expertise by highlighting your top three favorites. Always steer customers towards these options during the initial selection process. If customers begin to rely on you for their choice, politely remind them that you primarily recommend your top picks. This gives you the opportunity to step back and help other customers, even if the dispensary is not busy.
3. Clear Communication and Boundaries
When customers ask for an in-depth discussion of all available products, it's important to set clear boundaries. Explain that while you can provide recommendations, your primary role is to help customers find items that best suit their needs, and you have your go-to favorites. You can also suggest that you walk back behind the counter for a moment, giving the customer some space to explore on their own or offering to help them find assistance from another employee.
Customer Perspective
Dispensaries can be overwhelming for even experienced cannabis users. With a wide array of products and varieties to choose from, customers often feel bewildered. As a salesperson, your role is crucial in helping them navigate these choices. Recognize that many customers are new to the world of cannabis and need detailed explanations and guidance.
Conclusion
Prioritizing the role of a personal shopper at a cannabis dispensary is an essential part of the job. By utilizing strategies such as creating an FAQ sheet, suggesting your top choices, and setting clear boundaries, you can handle the challenge of personal shopping politely and effectively. Remember, your goal is not only to sell products but also to provide a positive and informative experience for your customers.