Evaluating Starbucks’ New Tiered Rewards Program: Worth the Hype?

If you frequent Starbucks on a regular basis, why wouldn’t you want to get something back? I find that having points helps on those days when I’m a bit light in the pocket. However, is this new tiered rewards program really worth it?

Why Starbucks Rewards Might Be Overrated

Despite the allure of earning points, it's important to remember that you go to a coffee shop for many reasons. You might enjoy the coffee, the ambiance, the baristas, or the prices. You go there because you like it – not to get presents. When you stop thinking that spending money at a coffee shop should come with better gifts, you realize why the question of whether rewards are worth it is flawed.

Understanding Starbucks’ Rewards Program

Starbucks, a global leader in specialty coffee, has always had a robust rewards program. You can enroll in the program by getting a Starbucks Card or through the Starbucks app on your phone. The rewards are based on earning 'Stars', with 2 Stars for every dollar you spend. They may also have 'double star' days, though it's unlikely these occur during the work week.

Is it Worth It? A Mixed Bag for Most

To me, the rewards system is a mixed bag. While there is a slight devaluation in high-end beverages, you can get a quick hot coffee and redeem merchandise. No change to any rewards program will make everyone happy! This new program has pros and cons, just like anything else.

Pros and Cons of the New Rewards Program

Pros: Spur Customer Loyalty: The program encourages regular visits and repeat business. Redemption Value: Members can redeem Stars for a variety of rewards, from free drinks to merchandise. Cons: Devaluation: Over time, the value of rewards may decrease, especially for high-end items. Time and Effort: Members need to actively track rewards and manage their card to make the most of the program.

Examples of Rewards and Redemption

For instance, to redeem a coffee and croissant, you need a significant number of Stars. This requirement can deter some customers, making the program less appealing. While the program can be useful on days when you're short on cash, the overall value can be subjective.

Conclusion

The effectiveness of the new tiered rewards program at Starbucks depends on individual preferences and spending habits. While it can be a useful tool for regular customers, it is not a one-size-fits-all solution. Ultimately, the best approach is to evaluate the program based on your own needs and expectations.