Analyzing the Controversy Surrounding Art of Living and Sri Sri Ravi Shankar

With a deep dive into the public image and practices of Sri Sri Ravi Shankar and the Art of Living Foundation, we explore why the organization continues to maintain a relatively positive public perception despite instances of controversy.

Positive Public Relations and Followership

The Art of Living Foundation's robust public relations strategy plays a significant role in maintaining its positive image. The organization has cultivated a large following that often defends it. This loyal supporters' base can overshadow negative news, ensuring that damaging stories about the foundation may not receive extensive media coverage.

Spiritual Appeal and Perception

Many people view Sri Sri Ravi Shankar as a spiritual leader rather than a traditional public figure, which can lessen the level of scrutiny from the media. The organization's focus on humanitarian efforts and stress relief programs further reinforces its image as a benevolent entity. The association with peace and well-being often minimizes the likelihood of negative stories gaining widespread traction.

Legal and Organizational Structure

The Legal and Organizational Structure of the Art of Living may also contribute to its ability to handle controversies internally. Some controversies may be resolved through legal means, and the organization's structure may be designed to minimize the impact of any potential issues. This internal management of disputes can often prevent them from reaching the public eye.

Media Focus and Prioritization

Media outlets often prioritize stories based on public interest and sensationalism. Controversies related to the Art of Living may be perceived as less sensational or impactful compared to other news stories, leading to less coverage. Moreover, media outlets may focus more on more dramatic or immediate issues, leaving less room for the "softer" issues that the foundation typically faces.

Global Reach and Local Impact

Although the Art of Living has a global presence, local controversies may not resonate on a larger scale. This means that while regional issues may arise, they may not be covered extensively, thereby limiting the overall media attention the organization receives. For example, in 2016, a large event faced criticism for its environmental impact, but such an event may not dominate headlines compared to other global issues or scandals.

Personal Experiences of Controversy

One individual's experience at a three-day class to learn Sudarshan Kriya highlights the commercial nature of some activities associated with the Art of Living. The individual found that a significant portion of the time was wasted, and there was an unsolicited pressure to continue with additional classes. This individual also shared that criticism of Sri Sri Ravi Shankar is not tolerated in public forums; any dissidence faces the threat of a legal response from the organization's lawyers.

Conclusion

While the Art of Living Foundation manages to maintain a largely positive public image, instances of controversy do exist. The organization's strong public relations strategy, spiritual appeal, legal and organizational structure, media focus, and global reach all contribute to why controversies around the organization may not receive as much media attention compared to other more sensational or impactful issues. However, for those within the organization, the experiences and criticisms can be significant and deeply affecting.